In the 90s, General Magic worked in almost complete secrecy in the depths of Silicon Valley, creating the earliest versions of crucial technology. By 1992, Sony and AT&T, along with many of the world's largest corporations, had invested in the start-up. Modern smartphones and other daily-use technologies can all be traced back to General Magic.

The film compiles archive footage and exclusive interviews to offer an in-depth look at the most influential tech company that no one had ever heard of. The “magicians” include the original Macintosh team alongside those behind the iPhone, iPod, Android, and eBay. Completed by shots of rabbits that the crew would let freely roam around the office, the documentary is an informative and entertaining look into the company that changed the world.